Praise
The Neuro Revolution: How Brain Science Is Changing Our World
"An exciting and often unsettling tour of the
frontier of neuroscience. Brace for impact; the future is much closer
than you think.
- Jane Pauley, Former co-host for NBC's Dateline and Today Show
"When
I started reading this book, I thought Lynch's observations were rather
hyperbolic. By the time I finished the book, I was stunned to realize
that his points are not only rational but of urgent importance. Avoid
reading this book at your peril."
- Vint Cerf, Chief Internet Evangelist, Google Inc., also known as the "Father of the Internet"
"A
book of remarkable scope and synthesis, Zack Lynch's perspective on the
revolutionary changes that neuroscience will bring to art,
entertainment, finance, religion, warfare and the law is unmatched.
There is nothing like a radically new view on where humanity is headed
at a time when so much is in question."
- Steve Jurvetson, Venture Capitalist, Draper Fisher Jurvetson
More praise: Patrick J. McGovern, James Canton,
Peter Schwartz, Jonathan
Moreno
Book Reviews: Publisher's Weekly, Dana Press, h+ Magazine
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| Book Overview
History
has already progressed through an agricultural revolution, an
industrial revolution, and an information revolution. The Neuro
Revolution foretells a fast approaching fourth epoch, one that will
radically transform how we all work, live and play.
Neurotechnology - brain
imaging and other new tools for both understanding and influencing our
brains - is accelerating the pace of change almost everywhere, from
financial markets to law enforcement to politics to advertising and
marketing, artistic expression, warfare, and even religious belief.
The
Neuro Revolution introduces you to the brilliant people leading this
worldwide transformation, taking you into their laboratories,
boardrooms and courtrooms for a unique, insider's glimpse into the
startling future now appearing at our doorstep. From foolproof lie
detectors to sure-fire investment strategies to super-enhanced
religious and aesthetic experiences, the insights and revelations
within The Neuro Revolution will foster wonder, debate, and in some
cases consternation. Above all, though, they need to be understood by
those who will be most affected - all of us.
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"Zack Lynch spent his childhood in the future..." San Francisco Chronicle (more)
"Neuroscience entrepreneur Lynch, founder of a global trade association and a market research firm, is a futurologist with his feet on the ground." Publishers Weekly (more)
"Neurotechnology as its own industry sector was the brainchild, so to speak, of Zack Lynch, a former software marketing executive who lectures widely on the future of business trends." Conde Nast Portfolio (more)
Available Now
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